Fruit Smart

Qualified produce brokering,

with integrity and insight.


Fruit Smart Marketing was originally founded in 2003 by Dee Faubion as a Sales Company for Circle Produce, Calexico, CA. With Dee’s combined experience, from Packer and Shipper beginnings to Wholesale and Chain Store Buying, Fruit Smart has continued to prove success in all facets of product movement.  Receivers trust Fruit Smart for Quality Suppliers, Daily FOBs, Market Trends, Relevant Information and Round the Clock Availability.


• Safety Certified, Top-Tiered year round supplier base
• Specialize in mixer & trucks to maximum load capacities
• Qualified Birddog Services in San Diego County
• Contract, Interim, and Seasonal consultation available

    • A wide range of suppliers and product knowledge along with tenacity produce solid results.


    • Good or bad, your word is the one thing you will always be remembered by.


    • Every sale is important...large or small. Its not about a One Time Sale, its about reliable customer service and doing right by the customer and supplier so that they are there for the long haul.


    • Having over 20 years in the fresh produce industry equates to specific knowledge regarding the management of complexities associated with the distribution cycle. Creating unparalleled service through product knowledge, maintaining a reliable year round supply base and hands-on approach to logistical tracking from dock to dock equals a home run for the client.



  • “Our thanks to Dee for quoting us the product and securing the best price from the suppliers. We had complete sell-through and could have used more! The most important piece of the puzzle however was QUALITY. Our hats off to Dee for quality, price and service.”

    — Martin Miller, Safeway Hawaii Division
  • “I have known Dee (Numero Uno) for over 20 years. She is the most dedicated and committed person I know. Her perseverance and professionalism exceed all expectations. She always stands up for her customers.”

    — Baha Awad, Coast Citrus Buyer
  • “Congratulations!… Your tenacious attitude, rapport with suppliers, and ability to keep your customers advised on a daily basis of markets & supplies were the key ingredients to make the 1995 cantaloupe season a very ‘BIG SUCCESS.’ You are a sterling performer and a great team player.”

    — Ron Smith, Safeway Visalia Branch Manager
  • “If you want to make money and you want a great team member, then Dee is your partner. She made my job much easier and she represented me 150%. In today’s market place it is difficult to stay abreast of all the market conditions and Dee was a valuable asset to my business.”

    — Ron Sternberg, Ron’s Produce
  • “Dee emulates everything I believe is integral to have a successful business – honesty and integrity. Her understanding of all the diverse aspects of our complex industry is vital and her work ethic is impeccable.”

    — Sam CamCam, Duda Farm Fresh Foods